NeuroWarranty Blogs

With retail sales becoming increasingly online, the commission rates by marketplaces like Amazon and Flipkart are costing brands a large chunk of their profit margins. With commission rates as high as 20%, brands are increasingly looking for ways to reduce their dependency on marketplaces like Amazon for their sales.  Amazon has a lot of policies in place that prevent directing  customers off of the marketplace and to your website. However, it is possible to get direct purchases from your Amazon customers without breaking the rules. Take a look: 1. Bundle your products to encourage repeat sales A bundle usually consists of complimentary items sold together as part of a set that typically cost less than purchasing the individual items separately. When thinking about creating a product bundle to sell on Amazon, the first thing to keep in mind is that bundles and multipacks are not the same!  For example, if you sell a hair shampoo that comes in six different fragrances, the...

Just days into 2022, Indian D2C brands have started making some noise worldwide. Honasa Consumer, the owner of the Indian personal care brand Mamaearth, has raised $52 million in the latest round of funding led by Sequoia Global at a valuation of $1.15 billion, making it the latest to join the unicorn club. For D2C brands, onboarding new customers through aggressive marketing is the easy part, but the factor that enables D2C brands to survive in the long term is whether they can retain their customers. In this new age of customer centricity, the brand needs to make their customers feel special and provide them with the best. How can customer experience affect your sales? Customer experience is fast becoming a top priority for businesses, and rightfully so, statistics prove that 86% of buyers are willing to pay more for a great customer experience. And going into 2022 study from Gartner shows that 81% of companies will be competing mostly or completely on customer experience. At a point...