Posts

Showing posts from June, 2022

How to increase repeat sales by using social media

Image
Social media is a great way to increase brand awareness and customer loyalty. It's also easy to drive traffic to your store online and build a following of people who love the products you sell. A study of 6,500 retailers found that customers who used social media paid 65% more than those who didn't. A good social media presence also helps create a sense of trust with consumers, which is essential for repeat sales. This is how you can use social media to increase repeat sales -  Identify your target audience. The first step in social media optimization is to identify the target audience you want to reach. You can do this by using tools like Nielsen's Digital IQ, Google Analytics and Facebook Insights to get a better understanding of who they are and what they like. Once you know your customers, you can create custom content that will resonate with them. Showcase your brand personality If you are a small business owner, it's important that you know your brand and how to

How to use personalized email campaigns to increase repeat sales

Image
 A personalized email campaign is a specific type of segmented email marketing that can help you increase repeat sales.  Personalized email campaigns allow you to connect with the customer on a one-on-one basis, which can help drive repeat sales and increase customer retention. Here are some ways you can use personalized email marketing to increase your repeat sales: Segment email campaigns Segmented marketing is one of the most cost-effective ways to acquire new customers and increase repeat sales. Segment customers into groups based on their behaviour and preferences. You can then send targeted offers based on what they have bought in the past or what they have shown interest in. For example, if someone has purchased a mobile phone from you in the past, they may be interested in other items that would go well with this purchase. To get started with personalization, you first need to segment your audience into groups based on their behaviour and preferences. You can then tailor your m