How Warranty Management Software Can Get You First-Party Customer Data
Customer data will drive business growth going into the future, but as third-party cookies continue to decline, brands are looking for ways to equip themselves with first-party data to re-market effectively. But is collecting first-party customer data that easy? Nearly half of marketing leaders say they are not adequately leveraging first-party data sources in their marketing decision-making, according to a recent Forrester study commissioned by Eyeota. What are the advantages of collecting first-party data with warranty management software? When customers register with your brand, they provide their contact information and other details that help you better understand them and their needs. 1 . First-party customer data is available from all your customers, in one place, including your marketplace and offline retail customers. This means you can view customer information like purchase history, contact details and more, all on a single dashboard. 2. You can build custom reports for ea