NeuroWarranty Blogs

Having an amazing product is only a job half done in a competitive market like consumer electronics. If brands want to survive and grow in the long run, they need to provide better customer experiences than their competitors. According to Gartner research in 2022, 81% of the e-commerce brands compete mostly or completely on the post-sales experience. About Mobilla - Mobilla has been a consumer electronics leader in India for more than 20 years and has two major categories - Lifestyle accessories and consumer accessories covering among them 50 + product lines. With an increasing D2C presence and well-established marketplace sales, Mobilla has emerged as a consumer electronics leader in India. Unparalleled warranty claims and replacement processes are a major USP of Mobilla, which is reflected, in its high customer retention rates. What issues was Mobilla facing? High Warranty management costs. Low customer participation Low customer satisfaction as claims could not be verified, as warra...

Your competitors are no longer competing with your product or your pricing... So what exactly is their game plan? Research by Gartner shows that in 2022, 81% of the brands mostly or completely compete only on customer experience. A positive post-sales experience is now the most important criterion for customers in making their buying decisions. A study by PwC points out that 86% of customers consider a positive post-sales experience as their top priority. A hassle-free warranty process is one of the most important aspects of the post-sales experience, as it show's your customers that you care about them even after the purchase and helps build trust between you and your customers for future transactions. So how can you exactly provide an unparalleled post-sales experience to your customers using your warranty process? 1. Digitize warranty registrations to provide a positive post-sales experience. Most customers think of warranty claims as a hassle-filled process as traditional pape...