How to increase repeat sales by using social media
Social media is a great way to increase brand awareness and customer loyalty. It's also easy to drive traffic to your store online and build a following of people who love the products you sell. A study of 6,500 retailers found that customers who used social media paid 65% more than those who didn't. A good social media presence also helps create a sense of trust with consumers, which is essential for repeat sales. This is how you can use social media to increase repeat sales - Identify your target audience. The first step in social media optimization is to identify the target audience you want to reach. You can do this by using tools like Nielsen's Digital IQ, Google Analytics and Facebook Insights to get a better understanding of who they are and what they like. Once you know your customers, you can create custom content that will resonate with them. Showcase your brand personality If you are a small business owner, it's important that you know your brand and how to ...